Despite offering high-quality courses, Codecraft wasn’t ranking for relevant educational keywords. They lacked insights into SEO performance and user engagement.
Goal
Improve rankings for course-related keywords
Increase student sign-ups through organic search
Track content performance to refine strategy
Solution
Implemented keyword tracking for course topics
Optimized blog content for SEO and user intent
Used Bundles to track performance across different course categories
Set up weekly SEO reports for continuous monitoring

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Lessons Learned
By aligning content strategy with search intent and using performance tracking, Codecraft was able to reach more students organically.
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