Codecraft

A story with

Tomás Donnaway

,

Chief Marketing Officer

at

Codecraft

How Codecraft Increased Student Sign-Ups

85% increase in student sign-ups

150% increase in organic traffic in six months

150% increase in organic traffic in six months

70% improvement in keyword rankings

Top 5 rankings for 30+ competitive keywords

Top 5 rankings for 30+ competitive keywords

Higher engagement on optimized course pages

40% increase in leads through SEO-driven content

40% increase in leads through SEO-driven content

Despite offering high-quality courses, Codecraft wasn’t ranking for relevant educational keywords. They lacked insights into SEO performance and user engagement.

Goal

  • Improve rankings for course-related keywords

  • Increase student sign-ups through organic search

  • Track content performance to refine strategy

Solution

  • Implemented keyword tracking for course topics

  • Optimized blog content for SEO and user intent

  • Used Bundles to track performance across different course categories

  • Set up weekly SEO reports for continuous monitoring

Before using this SEO platform, we struggled to get our courses in front of the right students. Now, with keyword tracking and performance monitoring, we’ve increased student sign-ups by 85%!

Thanks to this SEO tracking tool, we finally understood what was holding back our content. With weekly insights and automated reports, we optimized our strategy and saw a 150% traffic increase in just six months!

Thanks to this SEO tracking tool, we finally understood what was holding back our content. With weekly insights and automated reports, we optimized our strategy and saw a 150% traffic increase in just six months!

Tomás Donnaway

Doug Courtesy

Doug Courtesy

Chief Marketing Officer

Head of Marketing

Head of Marketing

at

Codecraft

Warpspeed

Warpspeed

Lessons Learned

By aligning content strategy with search intent and using performance tracking, Codecraft was able to reach more students organically.

Want to grow your online education platform? Let’s optimize your SEO strategy today.

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