Despite having positive customer reviews and an attractive website, Luminary wasn’t ranking well for local searches. Their Google Business Profile lacked optimization, and they had no strategy for local keywords.
Goal
Improve local search rankings
Increase foot traffic from organic search
Optimize their Google Business Profile
Solution
Conducted a local SEO audit
Optimized Google Business Profile with accurate NAP data
Tracked local keyword performance with weekly reports
Built local citations and backlinks

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Lessons Learned
A strong local SEO strategy and continuous monitoring transformed Luminary online presence.
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