This landing page template helps you showcase your products or services while integrating Google’s E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) principles. It also shows how to include specific product keywords along with your brand name to improve SEO and attract more customers.

1. Key elements

Find a balance between using your brand name and product-related keywords:

• Meta Title - While it's important to include your brand name for recognition and credibility, the primary focus should be on the product or service and its main keyword.

• Meta Description - Use 150-160 characters, spark curiosity, provide a call to action (CTA) and include secondary keyword(s).

Example:

Best [product] for [industry] Trusted by Experts - [brand]
Discover the top [product] for [industry]. See real-world examples, expert tips and how to get started today!

• URL - Keep it short, clear and focused on the brand name or main keyword (domain.co-uk/seo-software) / (domain.co-uk/[brand]).

Links:

• Internal - Connect users to related product pages, blog articles or case studies to help them decide. Avoid unnecessary distractions that could take focus away from the main CTA and only link when it adds value. Keep the decision-making process smooth and direct.

• External - Link to trusted industry sources, certifications or expert reviews to show authority.

2. Headline (H1)

Your headline is one of the most important elements of a landing page. It’s the first thing visitors see and plays a major role in driving engagement and conversions. A strong headline can increase click-through rates (CTR), keep users on the page longer and guide them towards taking action.

• Focus on your main keyword.

• Keep it short (maximum of 60 characters).

• Make it conversion-focused and highlight the key benefit.

Example:

‘The Ultimate CRM to Scale Your Business Fast’

Monitor the CTR in Google Search Console, test different headlines (A/B testing) and optimise based on performance to maximize conversions.

3. Introduction

Grab attention in just two or three sentences and smoothly lead into your offering. It should showcase your expertise (E-E-A-T), introduce a problem your audience faces and set clear expectations for what they will gain from the page.

• Start with an engaging hook with a question, statistic or pain point.

• Introduce the main problem which your product or service solves.

• Mention your experience to build credibility (E-E-A-T).

• Keep it short and aim for 150 to 200 words to maintain focus.

• Include primary and alternative keywords.

Example:

‘Struggling to manage customer relationships effectively? You're not alone. Over 75% of businesses say inefficient processes hold them back from growth. At [brand], we’ve spent over 10 years helping companies optimise their workflows with our powerful CRM software. Our platform is designed to simplify client interactions, boost productivity and drive sales. On this page, you’ll discover how [product] can transform your business and why industry leaders trust us to deliver results.’

4. Main Sections (H2 & H3)

• Include an index with anchor links after the introduction to improve navigation and your rankings on Google.

• Use credible sources or case studies to build trust and demonstrate expertise (E-E-A-T).

• Link to other relevant pages on your website to improve internal linking and keep users engaged.

• Focus each section on a key decision-making factor to avoid distractions and encourage conversions.

Example:

1. <H2>Why choose [product]?</H2>

   • <H3>Key features & benefits</H3> (list unique selling points and how they improve efficiency, cost savings or performance)

   • <H3>Customer success stories</H3> (share testimonials, case studies or before-and-after results)

2. <H2>How to get started?</H2>

   • <H3>Simple steps to implementation</H3> (break down the process into 3-5 easy steps to show how quickly they can see results)

3. <H2>Measuring ROI</H2>

   • <H3>ROI calculation basics</H3> (provide a simple method or formula for businesses to estimate their return on investment)

   • <H3>Real client results & metrics</H3> (showcase data-backed success stories to build trust and credibility)

By structuring your landing page this way, visitors can quickly find the information they need, stay engaged longer and feel more confident in taking action.

5. Guidelines

Check the top 5 ranking pages for your offering and their related keywords. Review the content length, structure and depth and aim to exceed their quality.

1. Word count - Check average word count of these top-ranking pages and exceed it.

2. Keyword - Include your focus keyword and related synonyms naturally.

3. E-E-A-T

   • Experience - Mention past projects or client success stories.

   • Expertise - Highlight skills, qualifications or data-driven insights.

   • Authoritativeness - Link to trusted industry sources.

   • Trustworthiness - Use accurate facts, disclaimers and a balanced perspective.

4. Style - Keep content simple yet professional, explain complex terms when needed and engage all readers (even non-experts).

5. Visuals - Use at least one image or infographic.

   • Add keyword-friendly alt text.

   • Use a descriptive file name (seo-audit-dashboard.jpg).

On a landing page, the goal is to keep visitors focused on taking action (signing up, purchasing or requesting a demo). Instead of overwhelming them with too much extra content, provide value in a way that supports conversions without distractions. Ways to add value without distracting from the CTA:

• Embedded videos or demos to show real-life use cases on the page.

• Interactive tools to use ROI calculators or quizzes to engage users.

• Testimonials & case studies to build trust with real success stories.

• Social proof to display LinkedIn recommendations or verified reviews.

A landing page should contain valuable content on-page to support conversions.

6. Call to Action (CTA)

A strong CTA helps visitors take the next step, boosts engagement and captures leads. On a landing page, CTAs should be clear, direct and action-focused to encourage conversions. Place them at key points on the page, not just at the bottom and track performance using GA4 (Google Analytics 4) to improve results. Offering immediate value (like a free preview) before asking for contact details can increase engagement.

Example:

‘See how [product] can transform your business. Book a demo or talk to our experts today!’

7. Did you cover FAQs?

Including FAQs on your product landing page improves user experience, boosts SEO rankings and increases visibility in Google’s rich snippets. To find relevant questions, Google your main keyword or brand name and check the ‘People Also Ask’ section and related searches. Keep each FAQ answer short and clear (about 50 to 75 words) to make it easy to read and more likely to be featured.

Examples:

1. What makes [brand] different from others on the market?
   Unlike traditional platforms, it offers AI-driven automation, seamless integrations with popular apps and an intuitive interface designed for ease of use.

2. How much does [brand] cost?
   Pricing varies based on features and team size. Flexible plans are available, including free trials and scalable options for growing businesses.

3. Is my data secure with [brand]?
   Yes, all data is encrypted and stored on secure servers with compliance to industry standards such as GDPR and ISO 27001.

8. Conclusion

Most visitors scan content rather than reading it all. A strong conclusion recaps key points and leads directly to your CTA.

Best practices:

• Keep it short (around 100 words).

• Bring back your main keyword and related terms.

• Use bullet points for easy scanning.

• End with a triggering CTA to drive conversions.

Example:

‘The right tool can boost efficiency and streamline your workflow. With powerful features and easy setup, getting started is simple. Try it today and book a demo or sign up now!’

9. Are you E-E-A-T proof? 

Be truly critical to yourself:

• Have you included real examples, case studies or client success stories?

• Do you highlight industry knowledge with data, facts or certifications?

• Have you linked to credible sources or referenced well-known experts?

• Is your information accurate, balanced and transparent?

With these elements, your landing page gains trust, drives more conversions and ranks higher.