Below is a news article template designed to align with Google Publisher Center guidelines, best practices for Google News and E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) principles. Follow these steps to structure and publish your news content. Even if your content doesn’t appear in Google News, following Google’s guidelines gives you a significant advantage.

1. Key elements

• Meta Title - 60 characters with focus on CTR (Click Trough Rate).

• Meta Description - Use 150-160 characters for a quick and snackable summary.

Example:

Tech Giant Unveils Game-Changing AI Update in 2025
A leading tech company has launched a groundbreaking AI update aimed at revolutionising productivity tools. Learn about this innovation.

• URL - Keep it descriptive (domain.co-uk/news/ai-update-2025).

• Links

• Internal - Point readers to related new articles you published. 

• External - Cite authoritative sources. This boosts credibility and trust.

• Tags - Writing news articles on topics related to your keywords is a great way to boost SEO and attract the right audience. When shown dynamically on key web pages via tagging, these articles keep content fresh, improve rankings and drive traffic to your most important pages.

• Author - Include the reporter’s name prominently to be transparent, link to the bio and build trust with readers.
  
  

• Date - Clearly display the publication and updated dates in a recognisable format (6 January 2025) to comply with Google News guidelines and improve clarity.

2. Headline (H1)

Your headline is key to catch attention and drive traffic to your article. News articles should be to the point, informative, attention-grabbing and focused on timely topics. The headline is typically used as the HTML <title> tag and often matches the H1 tag on your page. However, they don’t need to be identical as long as they are aligned.

• Keep it short and ideally under 60 characters. This ensures it displays fully within search results.

• Include one or several keywords you want to rank for.

• Highlight the most newsworthy angle or recent development.

Example: 

‘Revolutionary App Transforms Online Shopping Overnight!’

4. Who, What, Where, When, Why

Immediately deliver the key facts with the ‘5 Ws’ (Who, What, Where, When, Why).

• Aim for 30 to 50 words.

• Highlight why this news matters and explain the impact on readers.

• Incorporate your main keyword or relevant search terms naturally.

Example:

‘Tech Innovate, a UK-based start-up, today launched a new AI platform designed to help small businesses automate day-to-day tasks. Announced at a London conference, the service promises to cut operational costs and improve efficiency by up to 40%.’

5. Main Sections (H2)

Break down the article into clear sections. Make sure each section has a logical subheading (H2). Include direct quotes, facts and references to credible sources to meet E-E-A-T standards.

• Include relevant quotes from official statements.

• Explain the history or context behind the news event.

• Add data from reputable sources like the government or a university.

Example:

‘This new AI solution arises from a two-year research programme sponsored by the UK Government’s innovation fund. In 2023, small businesses reportedly spent over £15 billion on administrative tasks, according to the Small Business Association. During the unveiling, Tech Innovate’s CEO John Doe stated - Our mission is to level the playing field for SMEs by giving them AI-driven tools typically reserved for large corporations.’

• Share reactions from experts, stakeholders or early adopters.

Example:

‘Dr. Emily Clarke, an AI researcher at University College London, tested a pilot version of the software. She noted - Preliminary trials show the tool’s capability to automate tasks like data entry, scheduling and invoice processing with minimal errors.’

6. Enrichment

To boost engagement and meet Google News standards for transparency and user value you could enrich news articles with:

• Images - Use relevant, high-resolution images with descriptive alt text and captions (John Doe presenting the AI tool at the London conference) to give context.

• Videos - Include a short, relevant video snippet of the announcement to engage readers. Make sure it is high quality and supported by a descriptive caption.

• Quotes - Emphasise key statements in a distinctive style to increase readability.

• Data - Include charts, graphs or infographics that clearly display key data points or trends relevant to the news story. This helps readers quickly understand complex information.

7. Conclusion

Wrap up the main points and hint at potential developments or next steps. Most importantly:

• Summarise the news event’s significance.

• Suggest how it might evolve or what readers can look forward to in future updates.

Example:

‘With adoption rates already growing, Tech Innovate plans to release a beta version of its AI platform to select SMEs worldwide next quarter. Future enhancements may include advanced analytics for real-time decision-making.’

8. Are you E-E-A-T proof?

Be truly critical to yourself:

• Have you included verified sources and factual information?

• Is the expertise of quoted individuals or sources clear (credentials, background or authority)?

• Did you reference credible third-party sources (official reports, studies, expert opinions)?

• Are you presenting a balanced, transparent and accurate description of the news?

9. Google Publisher Center Guidelines

Learn the rules from Google Publisher Center Guidelines to create high-quality content, stay transparent and follow Google's policies for publishers:

• High quality content
  

  • Follow journalistic standards - fact-check, cite sources and avoid sensationalism.

  • Maintain clear boundaries between news content and sponsored or promotional content.
    
    

• Technical setup
  

  • News sitemap - create a dedicated news sitemap (sitemap-news.xml) listing your news articles with publication date, title and keywords.

  • Structured data - Use schema.org NewsArticle to help Google understand your content.

Framer itself doesn’t natively provide direct support for generating sitemaps or structured data at the moment. You can manually create it in the meantime.

• Transparency
  

  • Bio - Google values bylines and author profiles to assess authority.

  • About - Provide an ‘About us’ and ‘Contact’ page so readers and Google can verify your company and its authors.

  • Dates - Show clear publication dates and updates for each article. Crucial to publish on Google.
    
    

• The 3 big no’s
  

  • No clickbait - Ensure headlines accurately reflect the content.

  • No plagiarism - Only publish original or properly licensed material.

  • No misleading content - Keep headlines, images or featured snippets truthful.

10. Publishing on Google Publisher Center

The step by step plan to get published:

1. Create a Google Publisher Center Account - Go to publishercenter.google.com and sign in with your Google account.

2. Set up your publication - Provide your site’s name, the correct URL and identify your publication type (general, business, technology).

3. Submit your content - Submit your special news sitemap through Google’s Publisher Center or Google Search Console. Google will review your feed and validate that it meets guidelines.

4. Consistency - Post news articles regularly and make sure each article meets Google’s news policies (timeliness, originality, trustworthiness).

5. Monitor performance - Track how many articles are indexed and how often they appear in Google News via Google Search Console. Use GA4 (Google Analytics 4) or other platforms to monitor pageviews and reader engagement.